About

Project Dalan started just from a simple question: “Hey…what’s a fun idea to explore?” Our small group searched for something to explore. Something interesting and perhaps known and unknown to us is the topic of our thesis project. We thought of all sorts of things —from gaming to maximalism to street food—until we stumbled upon Agritourism in Nueva Ecija. One of our team members’ families came from Nueva Ecija, but didn’t know too much about it, but suggested it anyway as a silly idea that we could possibly explore.

They contacted a friend of theirs, Kammy Kambing, and he and his friends brought us on an adventure. We discovered beautiful hillsides and farms, delicious foods to die for, and people who were passionate all the same. There was so much to discover and so little time to do so, and we thought, “Why isn’t this more popular?” The views were breathtaking, and the memories were unforgettable, but for some reason, the Philippines kept mostly marketing focused on its beaches.

True, the beaches in the Philippines are absolutely stunning and wonderful, but why market just that? With Boracay, Palawan, and Siargao taking center stage, these places have experienced issues with overtourism, which brought about environmental damage, gentrification, and the exploitation of the local community and of natural resources. Clearly, the solution was to just… decentralize tourism and give other places a chance to shine.

So with that in mind, we explored, did our research, and tried our best to understand what this province needed to tap into its untapped potential. Kammy suggested that he and his friends could help us curate an adventure for you all to make new memories, and that’s just what we did. So we hope you enjoy Project Dalan and make your own memories along the way.